There is a set of three videos posted on Youtbe in which I am, interviewed about servitisation/serviciation.

They are at:
http://www.youtube.com/watch?v=rwLWatws5B4&feature=related
http://www.youtube.com/watch?v=bDqqTOS75Jo&feature=related
http://www.youtube.com/watch?v=jR18cV7g__I&feature=related


Thank you SocialBrain (I had quite forgotten this interview)